Tag Archives: know your audience

Pepsi made a noticeable change in how it related to consumers in Argentina last year by renaming its brand “Pecsi” to reflect regional accents. BBDO, the brand’s agency, has recycled the concept in their roll out of the new “Pepsi … Continue reading →

Recently Paramount saved a doomed movie by listening to their consumers and changing their marketing message and media schedule. Last November, Paramount released The Lovely Bones, a film adaptation of Alice Sebold’s novel of the same name. The studio planned … Continue reading →