Tag Archives: know your audience

Kick The Can

Aerien takes a look at the first Budweiser can redesign in more than a decade and declares it a bit of a sud dud. Continue reading

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Driving Change or Adding to the Noise?

2010 continues to bring the trend of companies struggling to figure out how to harness the power of online conversations. Every day, people who have never met are joining forces online, taking a stand and persuading change. We have all … Continue reading

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Pepsi or Pesi?

Pepsi made a noticeable change in how it related to consumers in Argentina last year by renaming its brand “Pecsi” to reflect regional accents. BBDO, the brand’s agency, has recycled the concept in their roll out of the new “Pepsi … Continue reading

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