Tag Archives: Florida Trend Magazine

Almost Famous

We’re thrilled to announce that BG has taken over the cover of the February 2011 issue of the nation’s oldest regional business magazine. BG is profiled in the small business section, sporting the title, “Ethno-Marketing.” The story covers our original 2003 “Click It or Ticket” campaign, which targeted Hispanic and African-American men. Florida Trend quotes Diane, saying, “We were focused on a niche that some people don’t have the cultural affinity for.” It looks like the road less traveled isn’t so bad after all! Continue reading

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