Tag Archives: Design Science

Design Science Part 2: Culture, Design and Consumer Brain Goo

Culture, being defined as the “what” and “how” we live, gives us just about every brand cue in commercial and consumer communication. It’s not big news, but it is widely misinterpreted and often taken for granted. There is a mystique … Continue reading

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DESIGN SCIENCE PART 1: The “Never Average Joe.”

I’ve been looking at a lot of design lately, but not the same way I used to. I’ve been looking at how our mainstream culture engages, digests and recycles design. Ok, it seems obvious for a creative type to be … Continue reading

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