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Tag Archives: branding
Kick The Can
Aerien takes a look at the first Budweiser can redesign in more than a decade and declares it a bit of a sud dud. Continue reading
Mark it for the market
Some products need heavy marketing in order to sell. Snuggies come to mind. Others are such staples of the consumer world that they sell themselves. When you produce such a product, how do you pull a larger market share to … Continue reading
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Tagged advertising, branding
BG Around Town
If you haven’t already, check out this month’s issue of EU magazine (online and in print around town). Brunet-García’s design for the upcoming Art of Seating show at MOCA is featured on the cover, and our Players by the Sea branding and poster designs are featured in the article, The Lure of the Logo. Continue reading
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Tagged art, branding, creativity
Players by the Sea — They’ve Got the Goods
Players by the Sea, a cultural staple in the Jacksonville Beaches community, has refreshed its identity with a playful, expressive treatment in celebration of its 45th season. It’s been a pretty amazing few months with the creative team, as we worked on implementing their new branding across stationery, brochures, season posters, postcards, business cards and their newly refurbished website. Continue reading
Mad, Mad World
The fourth season of my favorite show on television started with an off-camera voice asking “Who is Don Draper?” It’s a question that has been at the heart of the sublime AMC series Mad Men, a show that brings to vivid life the world of 1960s Madison Avenue advertising. It’s also a show that asks brilliant questions about how we brand ourselves — namely, where does image end and true identity begin. Continue reading
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Tagged branding, don draper, Mad Men
