Do you remember what it was like to have a childlike imagination? Like when you saw a roaring dinosaur in the clouds, have adventures with your imaginary friend, and brought your toys to life?
Well, GE is taking consumers down memory lane with its new child-narrated commercial. The 60-second ad guides viewers through various mystical stories of GE inventions from a child’s point of view.
The mastermind behind this creation is an imaginative 6-year-old girl whose mother works at GE. She takes what – at first glance – seems to be boring, corporate technologies, engines, and innovations and gives them humanizing characteristics. The result: underwater fans powered by the moon, talking airplanes, and miniature hospitals.
The spot reclaims imagination and seeks to inspire creativity in adult viewers. It’s amazing what happens when you put imagination to the test. What would happen if you put your imagination to work at your job?