While some of you are finding comfort in the winter months – cuddling up to your loved ones, wearing layers of clothing, sitting by the fire and drinking hot cocoa – the rest of us (including myself) are engaging in daydreams about the warm summer days.
Although Florida is a great place to spend under the “occasional” sun (true Floridians know how moody and indecisive the state’s weather can be), I had an impulsive urge to plan for a more extravagant, thrilling, worthwhile trip. This summer, with a travel bag strapped to my back and my passport at hand, I will be roaming around Europe. The unfamiliar atmospheric realm within each country appeals to my sense of curiosity and yearn for adventure. After weeks of pondering different routes to take around the continent in 30 days with a budget, I was simply overwhelmed, and I didn’t know where to begin.
The seemingly answerless, never-ending questions left me in a perplexed state of mind. How much money will the trip cost? Where will I stay? How long will I stay? When should I take a train versus a plane? How long will it take me to get from point A to point B? What should I pack? What cities should I visit? It was a stressful process to plan let alone think about, but I was determined to make this summer a memorable one.
I began researching, talking to people who traveled to Europe, reading tour guide books, searching the web for prices on plane tickets, train tickets, and hotels. Although taking steps in the right direction, I was still completely and utterly lost. What I needed I wasn’t able to find. A few weeks into gathering information, I came across a blog post a friend had shared on Pinterest. The blogger went into full details about her Euro trip. This was what I was looking for: someone to tell me their story in detail. For the next few months, Pinterest will be my own personal tour guide until the day I board the plane in June.
Pinterest allows users to collect, share, and store particulars of their personal interests (hence the name). The visual discovery tool provides people with resourceful information from planning a trip to Europe, to tasteful dinner recipes, to redesigning the master bathroom. Unknowingly, this generous tool allows various minds to connect and feed off of one another’s creative ideas.
Ben Silbermann is the intellectual founder and CEO of the popular startup in the consumer Internet domain. According to www.zacks.com, “the company reportedly only took nine months to go from 50,000 unique monthly visitors to 17 million monthly unique visitors.” As of January 2015, Pinterest’s valuation is at $5 billion and continues to increase. After making a deal with SkimLinks, the website is expected to generate up to $50 million annually “monetizing links on Pinterst to other sites.” Silbermann’s outstanding growing site shows progress and has developed a tool called, “Promoted Pins,” Pinterest’s answer to advertising.
Promoted Pins, launched last spring, are paid ads on Pinterest, promoting pins chosen by a company. It runs on a cost-per-click (CPC) basis, meaning a company will set a budget and duration and will only pay when someone clicks the pin to their website. With Promoted Pins, companies have the accessibility to monitor and adjust their campaign throughout the launching time frame.
Before, Pinterest was used by individuals looking for ways to simply entertain themselves. Now, not only are people using it to share creative ideas, but brands are also acknowledging how effective pinning can be. Companies, bloggers, photographers, cooks, etc., flourish their innovative creations through Pinterest.
Here at Brunet-Garcia, we have our own Pinterest account. The fairly new page consists of three different boards; Artists that Inspire, Our Work, and BG: Holiday Seasons Eatings. This page gives our agency the opportunity to extend our creative ideas to a broader audience. I mean, who wouldn’t want to get their hands on a delicious Cuban dessert like flan?
Just imagine if Silbermann decided to follow his original life plan and become a doctor. Pinterest would cease to exist, ideas would be limited to a much smaller audience, and I would be lost in Europe.