An Office and City Divided

In the spirit of Jacksonville’s annual immersion in college football, some BGers had a lively facebook discussion with a few unlikely participants chiming in. We thought we would share their back-and-forth, and let you pick a side. Joash Brunet represents the Georgia contingent in our office while Kate Heller represents her fellow Florida fans.

A quick disclaimer: these comments were all said in the heat of the moment and do not necessarily represent the opinions of Brunet-García. Have a great Florida/Georgia (or Georgia/Florida) weekend!

All Facebook personas of public figures in this thread are fictitious – unless they say otherwise.

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Gorki Snark

Gorki Águila (left) with Jorge Brunet-García on Calle Ocho in Little Havana

Two weekends ago, while in Miami, I ran into Gorki Aguila. “Who is Gorki Aguila?” you say. Well, my 90-year old mother knows that he is the outspoken frontman for Porno Para Ricardo, the proto-punk Cuban band of the late 90’s. As with most Cubans, she is familiar with his political shenanigans against the Cuban government and particularly against “el Comandante” who he refers to as “el Comemierda.”

In 2008 Gorki was arrested and accused of “Peligrosidad Predilactiva” — a section of the Cuban Penal Code under which someone can be sentenced up to four years in prison on the grounds that the authorities believe the individual has a “special proclivity” to commit crimes, even though he or she might not have actually committed a crime (I think that description fits just about every teenager I knew when I was growing up).

Porno Para Ricardo, along other groups like Los Aldeanos and Silvito el Libre, are fervent vocal critics of communism, socialism and the Castro regime. Much like Pussy Riot caused a stir by ridiculing Vladimir Putin in Russia and paid the price with two years in jail, Gorki has paid the price with beatings and trumped up charges. Like many Cuban dissidents, he too has done time in Cuban prisons.

Pussy Riot's Nadezhda Tolokonnikova

In as much as the Beatles, the Rolling Stones, the Doors, Jimi Hendricks, Bob Dylan, Phil Ochs, Woody Guthrie and many more were catalysts for social change in America in the 60′s, I believe that the new generation of politically relevant, musical cultural icons sticking out their necks and paying the price, will play a leading role in creating change in repressive societies.

I asked Gorki if he thought that the current rumors of Fidel’s demise were true and his answer was “we’ve been killing him every night for years”

Here’s to Gorki! Long live the re-evolution!

 

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Antigingerism

Higher education was the focus of the High Court last week, as it heard arguments involving the case of a 22-year-old Texas woman who has a legal beef that’s about as big as a longhorn steer.

Abigail Fisher was denied admission to the University of Texas in 2008 and sued the school for allegedly discriminating against her because she’s white. Fisher’s case has gone to the Supreme Court, where, if she wins, the future of campus affirmative action programs at colleges and universities across the nation could be in doubt.

I’m loath to admit it, but initially I was confused about the whole Abigail Fisher case. Florida and Texas aren’t incredibly dissimilar – death penalty advocates, Gulf Coast beaches, and strong minority populations – but as a blondish, blue-eyed Florida native whose name is equivocal to Apple Pie*, the only discrimination I’ve faced has been when people assume I enjoy Christmas-themed ugly sweater parties.  (A rude awakening for my wardrobe.)

A cursory look at some of UT Austin’s admission standards shows that there is every reason to believe that Fisher just did not make the cut academically. In 2008, UT Austin set aside 75% of its incoming class for those who were in the top tenth percentile of their graduating high school class.  The remaining 25% was set-aside for competitive minority applicants. That’s 25% of an incoming class set aside for combined minorities – in a state whose combined minorities make up 65% of the population. Abigail had a chance to be a part of the 75%, but her high school academic numbers didn’t make it past the cut-off.

Keep in mind, this is all happened in Texas – the state that was the hub of the national white supremacy movement in the 1980s,  the state that once ceded from the Union to preserve “negro slavery” for “all future time,” and the state whose neighbor, Arizona, has a law on the books that would probably require a number of my fellow Brunet-García employees to provide proof of their immigration status to law enforcement at any time. Hence, my confusion.

That is, until I realized the obvious caveat to this supposed reverse racism case that I was missing –  the added social disadvantage that Abigail lives with everyday: Abigail Fisher isn’t just white – Abigail Fisher is a ginger.

Red hair. Can you imagine how difficult her life has been to grow up in Texas with red hair? Facing countless sunburns, or else enduring the sky-high costs of sunscreen and uncomfortably greasy skin. Considering that, UT Austin may have been granting Abigail a favor – but who are they to take her flaming locks into consideration?!

To better understand the issue, I’ve consulted with Brunet-Garcia’s brave in-house ginger, Account Executive Anna Jaffee:

Sarah Bishop: Hi Anna, thanks for meeting with me. I’m sorry for everything you’re going through. Tell me, as a woman of red-haired color, have you ever felt discriminated against?

 Anna Jaffee: Definitely. People are so mean to gingers in this world. It’s completely unfair, the way I’m treated.

 SB: Describe how your childhood was harder than that of a non-ginger.

 AJ: Well, first of all, other kids never have to be teased about their freckles, being called a carrot top, or compared to snowboarder Sean White. The day I realized I was a ginger changed my life forever. All of a sudden, no one would pick me for their teams. People used to yell things at me – things like I didn’t have a soul.

 

SB: Tell me how you felt to be less lovable to stepparents, teachers, and other authority figures.

AJ: One time I was in class, and my teacher decided to put up another student’s poem instead of mine. Mine was way better – you just have to trust me on this. My teacher only did it because the other student was a brunette. People have told me that they can’t compare me or tell me if I’m prettier, because as a redhead, I just look so different.

 

SB: Imagine living in Texas – all the sun beating down on you, everyone hating you. Would you consider dying your hair?

 AJ: I’ve considered dying my hair many times, especially after my mom realized it was red and asked me if we should “do something about it.” But, I decided not to dye my hair because I would look at Lindsay Lohan, and every time she dyed her hair, it looked really fake. If you’re a redhead, it’s impossible to hide your flaw.

SB: How often do people mistake your freckles for leprosy?

 AJ: Leprosy, chicken pox, HPV, AIDS rash… One time someone wouldn’t date me, and I was sure it was because of my freckles. It definitely wasn’t because of my shining personality.

SB: How much validity would you put in to being a soulless ginger?

 AJ: If people want to call me soulless, it’s because they put me here.

 

 

There you have it. It’s simply unfair that Abigail Fisher had to spend four years clashing red hair with Louisiana State University’s purple and gold – who else could better represent UT Austin’s orange and white than someone who IS orange and white?

* Sarah Marie Bishop. Go ahead – try to find a more wholesome name.

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Is He Dead Yet?

After years of false rumors, the message on our blog author's t-shirt may be finally true.

Lately, rumors have been flying that Fidel Castro’s long and disastrous chokehold on Cuba has finally come to an end. The Cuban-American community has come to take these rumors of Fidel’s demise with a grain of salt. The tyrant has died so many times, that at this point, he has more lives than a cat.

Castro holds up a newspaper in 2006 to prove that he's not dead yet.

This time, though, there are signs of  something substantial behind the speculation. Castro has been strangely silent following the victory of his acolyte, Hugo Chávez, in the recent Venezuelan presidential election.  The usually bellicose Comandante has also not weighed in on other world events, like this country’s presidential debates and the Syrian crisis. For a man who has meddled in world politics — from sending Cuban troops to fight in African wars, to bringing the world to the brink of nuclear confrontation 50 years ago ­— his silence speaks volumes.

So, if he is dead, will his passing change anything? Well, besides spontaneous celebratory demonstrations in Miami, New Jersey and other heavily Cuban populated communities, most people probably won’t notice. Cuba’s doors will not magically Open Sesame; the one-party system will not cease to exist; the U.S. will still not allow its citizens to travel to Cuba; and civil rights, freedom of speech, freedom of the press, private property rights, and basic self-determination will not suddenly become part of the fabric of Cuban life.

So while we may have reached the end of an era, the political placards, the fading slogans on the walls, and the long shadow Castro cast on Cuba will take years to fade.

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The Wonderful World of Foote

The national ADDY® Award-winning poster we created to promote Players by the Sea’s production of The World of Foote so enamored Tony Award-nominated actress, Hallie Foote, that she reached out to us again when she decided to promote her father’s legacy. Joining forces with Brunet-García account executive Vanessa Harper, Joe Schwarz of Players by the Sea, and renowned stage director Michael Wilson, they formed a nonprofit to preserve and advance the legacy of Horton Foote, an Academy Award-winning American playwright and screenwriter.

Naturally, this initiative – the Horton Foote Legacy Project – needed a brand identity, and our creative team was up to the challenge. We researched, read, and watched much of Foote’s work in order to immerse ourselves in the life, mindset, and voice of this prolific and uniquely American author.

Horton Foote’s gift for storytelling informed our design of the Legacy Project’s logo and collateral materials. We wanted to emulate Foote’s profound and personal writing style by creating a logo that was deceptively simple in design, yet filled with possibility. Our “four panel H” gives new depth and dimension to the familiar; something Foote had an uncanny ability to do with his work. The logo is evocative of bookends, representing the literary foundation for all the work Foote created for the mediums of stage, screen, and television.

The barrel-fold Legacy Project brochure physically resembles a stage when unfolded and serves as a chronicle of the playwright’s career as well as a call-to-action. We chose a deeply textured paper stock to reflect the timeless nature of Foote’s work.

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