Twelve for 2012

Resolutions of a small business owner upon the dawning of a brand new year:

1. At least once per week, sort through and organize the crap on my desk so I can see the surface. (Raking desk contents into the box behind my chair or neatly stacking it on the credenza does not count.)

Neatly stacked crap on credenza

Neatly stacked crap on credenza

2. Control my schedule instead of letting it control me.

3. Politely decline assignments that don’t either build value for our agency or allow us to flex our creative muscle. NO MATTER WHAT.

4. Lighten up! Bring the experience of a life-well-lived to the office to inspire and instigate work-worth-doing.

5. Eat wellplay and exercise with abandon; inspire others to stay healthy.

6. Don’t get so wrapped up in daily tasks that you forget to lead.

7. Never stop reading. Never stop learning. Never stop trying the new and untested.

8. Take tangible steps toward developing a smart exit strategy and agency transition plan. (You’re not getting any younger.)

9. Mentor those who are still young to commit to work they are passionate about and to always be honest.

10. Work tirelessly to solidify the reputation of Brunet-García as a world-class marketing, branding and digital consultancy.

11. In this world of layered and complex communication, always say what you mean and mean what you say.

12. Contribute frequent observations to this blog about running a mid-sized ad agency in a beautiful river city by the sea. (So the staff can stop badgering you about it!)

Think I can manage to keep ‘em?!

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PIECE/PEACE

Al Letson provided the brilliant words and performance, Paul Figura the beautiful cinematography, and MAD DADS the inspiration for the PIECE PEACE video you see above. PIECE PEACE is a campaign to end the gun violence that has been endemic to Jacksonville and other urban communities across the nation. Like many good causes it was inspired by something horrible.

In August, a multiple shooting in Jacksonville’s Brooklyn neighborhood left 11 people injured. Efforts to investigate the shooting were hampered by the culture of silence and fear that often permeates communities where guns, drugs and hopelessness are rampant. In the immediate aftermath of the crime, it was impossible not to notice the presence of members of a group called MAD DADS canvasing the area where the shooting occurred. MAD DADS of Jacksonville is a local chapter of a national organization that promotes safe neighborhoods, community engagement and the protection of youth and families. There they were in the Brooklyn neighborhood, boots on the ground, demanding answers and accountability for a crime that had shocked us all. This holiday season we decided we wanted to help MAD DADS and spread a message to put down the PIECE and spread PEACE.

After meeting with MAD DADS Jacksonville Chapter President Elder Donald Foy, we were more inspired than ever to help create a unified community voice for victims of gun violence and their families. We decided this PSA was the perfect place to start, a jump off point for spreading a message of community, caring, vigilance and visibility. We enlisted the help of actor, State of the Reunion radio host, poet, and playwright Al Letson, along with photographer and filmmaker Paul Figura, who collaborated with us in 2010 on an award-winning PSA for Jacksonville’s Sulzbacher Center. We are very proud of the resulting video, and we encourage everyone to check out and “like” the PIECE PEACE Facebook page at  www.facebook.com/piecepeacejax. You can also contact MAD DADS of Jacksonville directly at jax@maddads.com or at 904-781-0905. Join the movement to be the force behind the change, PIECE to PEACE.

Oh, and in case we don’t put another blog up before SOMEONE’S big birthday, Brunet-García wishes you and yours a peaceful holiday season!

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Pascal’s Wager (In Memoriam)

Christopher Hitchens was an asshole, an atheist, and a man who articulated – with an eloquence, wit, and courage  I can only dream of – big ideas about religion, war, politics, celebrity, and ultimately death. Hitchens’ own death, from complications brought about by esophageal cancer, came yesterday at age 62. It was a death Hitchens wrote about often from the time he was first diagnosed with the cancer in 2010. This is a repost of a  blog I wrote in August of that year:

 

 

There’s an old saying that there are no atheists in foxholes. Author, journalist, provocateur and atheist Christopher Hitchens seems determined to disprove that notion. Hitchens was recently diagnosed with esophageal cancer, a rare and highly fatal form of the disease. If you know anything about Hitchens, the cancer diagnosis isn’t exactly a shock. Hitchens has never seen a brown liquor that wasn’t his friend. In fact, he’s said his daily intake of alcohol was enough “to kill or stun the average mule.” The guy also happens to smoke like a chimney; in short, he’s burned the candle pretty hard on both ends.

But, Hitchens isn’t just a throwback when it comes to his vices. Like Mailer and Hemingway before him, he’s not afraid to mix it up. He backs up all his bullshit and bravado with some incredible writing and some incredible risk, such as the time he underwent a waterboarding session.


Hitchens was able to call off the dogs during that experience, but now he’s facing a more pernicious beast. Like most patients with esophageal cancer, Hitchens was diagnosed after the disease had spread through his body. The death rate associated with this particular form of cancer is high. Fewer than 5% of people survive more than 5 years. The leading risk factors for the cancer? You guessed it: cigarettes and alcohol.

Because of his grim circumstances, many have wondered whether Hitchens would have a change of heart when it comes to his stance on religion. He’s a militant atheist; so much so that he wrote a best-seller making his case against religions of all sort. So, now that he is in a face off with death, has Hitchens had a “come into the light” epiphany? Is he ready to soften his stance on believers and actually, well, you know, pray?

Not surprisingly, Hitchens says his answer to all those questions is “no.” He remains steadfast in his atheism and  says if he ever did join a religion, it would be an effect of the cancer and the treatment, and that by that point he would no longer be himself. Love him or hate him, you have to respect the intellectual honesty of the guy. His convictions are being put to the ultimate test and he’s refusing to place odds on Pascal’s Wager. It’s a stance that has made me think long and hard about how I would deal with the imminent prospect of shedding this mortal coil. By the way, Hitchens says feel free to pray for him, but a wish of good luck will suffice. Here he is describing his battle with cancer in typically brilliant fashion.

Vanity Fair: Topic of Cancer

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Facebook Is Still Cool

We all (at least 5,000,000,000 of us) know and understand the joys and pains of Facebook – connecting with friends and family, sharing moments and pictures, insights and sorrows, and having a ready and willing audience to vent to. We often go down the endless rabbit hole only to emerge hours later shaking our heads at the benign, the mean-spirited, or the egos of those who insist on posting their every move as if we care that they are “making dinner.” (Show me the food and maybe I’ll care).

As I connect with more and more friends from long ago, I’ve come to an awareness that you can’t find anywhere else (simply because Facebook is where we all gather); confirmation that the snobby kids in grammar school are still snobby, the mean ones are still mean, and the cool fun kids are still magnetic.  All my juvenile judgments have been substantiated! Where else can you get a glimpse into the lives of all of your ex-boyfriends or girlfriends, how they are living, what they are doing, and what your life might have been like if you took the path of a lifelong journey with them. Choices of long ago are either validated or questioned.

Last night’s Facebook treat was a post by a high school friend who shared information about the meteor showers occurring last night and tonight between 10 p.m. and dawn. Normally, I might have given it a scant moment’s notice, but he provided so much data with such zest that I was compelled to walk outside at midnight and look up at the sky. I saw five meteor showers in about 15 minutes. It was the most amazing, naturally beautiful spectacle – long streaks of bright light flashing across the sky directly above me. Incredible. So, I thank Facebook and all the “posters” who share life, wisdom and enthusiasm.

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Fighting over Junk Food and Junk Toys

“[McDonalds will] continue to seduce children to eat junk food. In the battle over children’s health, consider this a win for obesity and diabetes.” – Harold Goldstein, executive director of the California Center for Public Health Advocacy.

Whoa, Harold. Armageddon much?

When San Francisco banned happy meals containing free toys, McDonalds promptly offered those plastic pieces of junk that break before the car pulls into the driveway for 10 cents with the purchase of a happy meal.

That move caused anger and – quite frankly – shear panic in the minds of health officials across the country.

The ever-present battle between fast food chains and public health officials wages on because we (the general public – yes, that means someone you know) refuse to take responsibility and practice self-control. I am in no way defending McDonalds – in my opinion, it is a monopoly of grease, fat and acne. However, I am suggesting that four happy meals a week might not be the most nutritious decision, especially when mixed with countless nights of video-gaming.

From a public relations standpoint, perhaps the banning of happy meal toys was more of a symbolic move. The fact that McDonalds is still offering the toys (and possibly gaining a profit) has once again elevated the fast food health issue to a national level.

That being said, perhaps America does need to cut back on those saturated fats. But we have to do on our own – I repeat, self-control. Banning a toy will not stop the grease-cravers, and it might just make McDonalds 10 extra cents.

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