Resolutions of a small business owner upon the dawning of a brand new year:
1. At least once per week, sort through and organize the crap on my desk so I can see the surface. (Raking desk contents into the box behind my chair or neatly stacking it on the credenza does not count.)
Neatly stacked crap on credenza
2. Control my schedule instead of letting it control me.
3. Politely decline assignments that don’t either build value for our agency or allow us to flex our creative muscle. NO MATTER WHAT.
4. Lighten up! Bring the experience of a life-well-lived to the office to inspire and instigate work-worth-doing.
5. Eat well; play and exercise with abandon; inspire others to stay healthy.
6. Don’t get so wrapped up in daily tasks that you forget to lead.
7. Never stop reading. Never stop learning. Never stop trying the new and untested.
8. Take tangible steps toward developing a smart exit strategy and agency transition plan. (You’re not getting any younger.)
9. Mentor those who are still young to commit to work they are passionate about and to always be honest.
10. Work tirelessly to solidify the reputation of Brunet-García as a world-class marketing, branding and digital consultancy.
11. In this world of layered and complex communication, always say what you mean and mean what you say.
12. Contribute frequent observations to this blog about running a mid-sized ad agency in a beautiful river city by the sea. (So the staff can stop badgering you about it!)
Think I can manage to keep ‘em?!
