I remember when I dropped my maiden name. The Scotch-Irish name, Kilpatrick, reflects my heritage and will always define what’s at my core. But I embraced a new name because it felt more like who I had become.
Once the decision was made to change, I mourned nothing. Life marched right along, and I was swept up in an exciting new chapter. As a business owner, I’m on the threshold of yet another name change . . . another exciting chapter.
This week, Brunet-García is dropping “multicultural” from its name. During the past seven years, we have helped create a world where mainstream and minority advertising are merging. Welcome to the new world of global advertising. With this change, we acknowledge that we aren’t simply a one-dimensional multicultural firm. We do it all – as much and as well as other agencies. Actually, we do it better, precisely BECAUSE we bring cultural insight and understanding. That’s our “extra dimension” – an expanded perspective – that defines us and pays off for our customers.
Face it. To my youngest son who now lives and works in San Francisco, words like “multicultural” and “diversity” seem irrelevant anyway. His world has always been an amalgam of choices, races, ethnicities and cultures. Multiculturalism strikes him and his peers as a bit quaint.
Hop on over to the new Brunet-García website. Check out our global brand and positioning, crafted with care by the creative team, led by creative director, Jefferson Rall. While you’re there, check out the world-class work we’ve been doing for all of our customers. Heck, even culturefried has been re-designed. And you won’t believe what the creative crew has done to our building!
I like it. I like it all. Including this new, shortened name. It suits us. And poises us for the changing world of global advertising, beyond 2010. Say hello to Brunet-García Advertising.
