Tim and I had the opportunity to get together with some of our friends and colleagues at the North Florida Chapter of the Public Relations Society of America (NFPRSA) last week to talk about the importance of an integrated marketing communication approach in promoting your clients, company or nonprofit organization. We also spoke briefly about how to effectively incorporate social media tools into the marketing mix.
To wrap up the session, Tim led a discussion/brainstorming session on how we might effectively utilize an IMC mix to keep the Jacksonville Jaguars in Jacksonville. The group collectively came up with some pretty spiffy ideas.
After figuring out our value platform, who our audience was, how they each liked to be contacted and what currency might be used to enlist their support, we discussed tactics (played in the toolkit). Based on everyone’s input, it looks like a grassroots movement would be most effective in saving our beloved Jags. Go figure.
We’ve included our slides from the presentation below for your viewing pleasure.
